Osmonbekov, Talai (2008) Reseller adoption of manufacturers' E-business tools: The impact of social enforcement, technology-relationship fit and the mediating role of reseller benefits: Working paper series--08-16. Working Paper. NAU W.A. Franke College of Business.
|
Text
Osmonbekov_T_2008_FrankeWPS_08-16(1).pdf Download (146kB) | Preview |
Abstract
Manufacturer-reseller relationships are increasingly becoming technology-infused as distribution managers are employing e-business tools to streamline existing channels. This research examines the role of social enforcement, relationship-technology fit and the perceived reseller benefits in reseller adoption of manufacturers' e-business tools. The results of the empirical test involving a sample of 224 resellers suggest that social enforcement and technology-relationship factors impact reseller e-business adoption, while reseller benefits play a mediating role. Implications of these findings for researchers and managers are discussed.
| Item Type: | Monograph (Working Paper) |
|---|---|
| Publisher’s Statement: | Copyright, where appropriate, is held by the author. |
| ID number or DOI: | 08-16 |
| Keywords: | Working paper, e-business tools, adoption, reseller benefits, social enforcement, relationship-technology fit, mediation, manufacturer-reseller relationships |
| Subjects: | H Social Sciences > HF Commerce |
| NAU Depositing Author Academic Status: | Faculty/Staff |
| Department/Unit: | The W.A. Franke College of Business |
| Date Deposited: | 17 Oct 2015 23:06 |
| URI: | http://openknowledge.nau.edu/id/eprint/1519 |
Actions (login required)
 |
IR Staff Record View |
Downloads
Downloads per month over past year