Podcasting and tourism: An exploratory study of types, approaches, and content

Xie, Philip Feifan and Lew, Alan A. - (2008) Podcasting and tourism: An exploratory study of types, approaches, and content. Journal of Information Technology and Tourism, 10 (2). pp. 173-180. ISSN 1098-3058 (Submitted)

Text Xie_P_Lew_A_2008_Podcasting_tourism_exploratory_study.rtf - Submitted Version Download (247kB)

Abstract

This research note explores the current issue of using podcasting as a resource for tourism marketing. It investigates the websites of Convention and Visitors Bureaus (CVB) in US cities for the use of podcasting to promote tourism. The findings show that only five CVBs currently use the technology of podcasting and the application is varied in form, approach and content. Many more travel and destination podcasts exist separate from CVB sponsorship. The conclusions suggest that podcasting will become an important marketing tool for tourist destinations and merits study by tourism researchers and practitioners.

Item Type:	Article
Publisher’s Statement:	The final publication is available at Springer via http://dx.doi.org/10.3727/109830508784913040
ID number or DOI:	10.3727/109830508784913040
Keywords:	podcasting, podcast, iPod, tourism, marketing, convention center, visitors bureau
Subjects:	G Geography. Anthropology. Recreation > GV Recreation Leisure T Technology > T Technology (General)
NAU Depositing Author Academic Status:	Faculty/Staff
Department/Unit:	College of Social and Behavioral Science > Geography, Planning and Recreation
Date Deposited:	07 Jan 2016 18:08
URI:	http://openknowledge.nau.edu/id/eprint/2278

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