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News from the motherland: a content analysis of existential tourism magazines in Southern China

Lew, Alan A. and Wong, Alan (2003) News from the motherland: a content analysis of existential tourism magazines in Southern China. Tourism Culture & Communication, 4 (2). pp. 83-94. ISSN 1098-304X


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Ethnic Chinese who reside outside of mainland China proper constitute an enormous opportunity for tourism and economic development in China (Lew & Wong, 2003). Overseas Chinese have a strong sense of common origin, based on both racial and cultural grounds, which are further enhanced by business, social, and familial ties. These ties often take the form of existential tourism, which Cohen (1979) defined as travel back to a personal or spiritual “center” located away from one's home. This article presents the results of a content analysis of publications from Guangdong Province in China for ethnic Chinese residing outside of China. The content analysis results indicated that very strong existential tourism ties exist between Guangdong Province and the US and Canada in North America, and to adjacent Hong Kong and Macau. Examples of efforts to strengthen common origins included 56 articles on biographies of overseas Chinese individuals and 24 articles on overseas Chinese society and culture (out of 176 articles examined). Other major topics included efforts to build networks and investments, domestic news articles, donation story articles, education-related articles, investment-related articles, and articles on activities of local overseas Chinese Affairs Offices. Stories of rootfinding visits and the theme of “Love of -Country” were also prominent. These magazines indicated how local overseas Chinese Affairs Offices are proactive in strengthening ties with overseas Chinese through travel and tourism, upon which social and then business networks can be established.

Item Type: Article
Publisher’s Statement: © 2003 by Cognizant Communication Corporation. All rights reserved.
Keywords: China; Diaspora; Economic impacts; Ethnic networks; Existential tourism; Guangdong Province; Overseas Chinese; Social impacts
Subjects: G Geography. Anthropology. Recreation > G Geography (General)
NAU Depositing Author Academic Status: Faculty/Staff
Department/Unit: College of Social and Behavioral Science > Geography, Planning and Recreation
Date Deposited: 05 Nov 2015 20:28
URI: http://openknowledge.nau.edu/id/eprint/1398

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