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The design and evaluation of multilingual social media portal: Working paper series--11-09

Dang, Yan and Zhang, Yulei and Hu, Paul Jen-Hwa and Brown, Susan A. and Ku, Yungchang and Chen, Hsinchun (2011) The design and evaluation of multilingual social media portal: Working paper series--11-09. Working Paper. NAU W.A. Franke College of Business.


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Web 2.0 has created a large amount of user-generated content from online social media such as forums, blogs, social-networking sites, etc. As a result, the volume of social media data has been growing exponentially. Such user-generated data contains valuable information about people's ideas and opinions toward products, services or social/political issues. However, certain issues related to social media data, including data integration and multilingual issues, are difficult to analyze with this type of data. This paper develops a general framework of social media portals. It can collect and incorporate data from heterogeneous social media sites, and provide unified data integration, search, and multilingual translation supports. To evaluate the performance of the proposed framework, a prototype system, the Dark Web Forums Portal, is built using social media from homeland security-related data sources. The user evaluation results show that, compared with alternative ways of searching and understanding multilingual social media content, the portal can help users locate information more quickly and effectively. Users also perceived significantly higher system quality, ease of use, usefulness, satisfaction, intention to use when using the portal. The results demonstrated the advancement of the proposed system framework.

Item Type: Monograph (Working Paper)
Publisher’s Statement: Copyright, where appropriate, is held by the author.
ID number or DOI: 11-09
Keywords: Working paper, social media, Web portal, user evaluation
Subjects: H Social Sciences > HE Transportation and Communications
Q Science > QA Mathematics > QA76 Computer software
NAU Depositing Author Academic Status: Faculty/Staff
Department/Unit: The W.A. Franke College of Business
Date Deposited: 15 Oct 2015 21:41
URI: http://openknowledge.nau.edu/id/eprint/1479

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