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Muddling through: The aerial chair: Working paper series--08-10

Scherpereel, Christopher M. and Savage, Kathryn S. (2008) Muddling through: The aerial chair: Working paper series--08-10. Working Paper. NAU W.A. Franke College of Business.

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The Aerial Chair™ has yet to gain broad acceptance in the marketplace. Craig Hines, the chairs creator, must decide the future of this business opportunity: (1) was this just a fun hobby; (2) could the Aerial Chair™ achieve profitability in the broad market; (3) would a niche strategy generate sufficient profits? The case introduces the student to a classical entrepreneur who is passionate about his product and desperately wants it to be a market success. The case challenges the student to: (1) identify typical entrepreneurial characteristics and how they can impact business development; (2) perform an internal and external analysis of a new venture; (3) understand the challenges of estimating new market demand and assess the reasonableness of demand projections; and (4) develop appropriate strategies and tactics to guide an entrepreneur. The case is designed for undergraduate and graduate courses in Entrepreneurship, New Venture Planning, New Product Development, and Small Business Management. The authors developed the case for class discussion rather than to illustrate either effective or ineffective handling of the situation. The case, instructor's manual, and synopsis have been submitted to the North American Case Research Association (NACRA) for its annual meeting, October 30 - November 1, 2008, Durham , NH.

Item Type: Monograph (Working Paper)
Publisher’s Statement: All rights are reserved to the authors and NACRA. © 2008 by Christopher M. Scherpereel and Kathryn S. Savage.
ID number or DOI: 08-10
Keywords: Working paper, business case, case teaching method, entrepreneurship, product development, small business management
Subjects: H Social Sciences > HF Commerce
NAU Depositing Author Academic Status: Faculty/Staff
Department/Unit: The W.A. Franke College of Business
Date Deposited: 17 Oct 2015 23:59
URI: http://openknowledge.nau.edu/id/eprint/1525

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