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Impact: Shocking the legacy mindset: Working paper series--03-13

Scherpereel, Christopher M. and Lefebvre, Jeffrey R. (2003) Impact: Shocking the legacy mindset: Working paper series--03-13. Working Paper. NAU W.A. Franke College of Business.

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This paper presents business professionals with a primer on Internet business strategy and serves as a design guide for future Internet business simulation efforts. It introduces the obstacles that simulation designers face when codifying a business model that is grounded in unproven theory. By using strategic frameworks and viable metrics found in the literature, the Impact Internet simulation design achieves face validity and offers business managers a realistic surrogate for experience. Just as information technology progress has been slowed by the need to integrate with legacy systems, the new business opportunities available on the Internet have been slowed by the legacy mindsets of traditionally trained managers. Both the theory, compiled in this paper, and the simulation game Impact are intended to shock these legacy mindsets.

Item Type: Monograph (Working Paper)
Publisher’s Statement: Copyright, where appropriate, is held by the author.
ID number or DOI: 03-13
Keywords: Working paper, internet business strategy, business simulation, simulation design
Subjects: H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HF Commerce
NAU Depositing Author Academic Status: Faculty/Staff
Department/Unit: The W.A. Franke College of Business
Date Deposited: 18 Oct 2015 00:21
URI: http://openknowledge.nau.edu/id/eprint/1590

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