Long Tail tourism: New geographies for marketing niche tourism products

Lew, Alan A. (2008) Long Tail tourism: New geographies for marketing niche tourism products. Journal of Travel and Tourism Marketing. pp. 1-15. ISSN 1054-8408 (Submitted)

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Abstract

The Long Tail concept refers to the Internet-based economy that has enabled company success through a focus on highly specialized services and products that are not in high volume demand, but maybe in high-value demand. The concept of the post-tourist, for example, is a Long Tail phenomenon. Long Tail marketing approaches are proving success due to advances in technology and social networking that have given more people access to a broader range of goods and services and information. The Long Tail is not without its challenges, including increased global competition, and has not abandoned geographic considerations. Geography, in fact, can help to differentiate niche products and must still be overcome to consummate the tourist experience.

Item Type:	Article
Publisher’s Statement:	This is an Original Manuscript of an article published by Taylor & Francis in Journal of Travel and Tourism Marketing on Nov 05, 2010, available online: http://dx.doi.org/10.1080/10548400802508515.
ID number or DOI:	10.1080/10548400802508515
Keywords:	The Long Tail, social software, marketing, geography, the Internet
Subjects:	G Geography. Anthropology. Recreation > GF Human ecology. Anthropogeography
NAU Depositing Author Academic Status:	Faculty/Staff
Department/Unit:	College of Social and Behavioral Science > Geography, Planning and Recreation
Date Deposited:	07 Jan 2016 18:44
URI:	http://openknowledge.nau.edu/id/eprint/2277

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