The effects of social media on exercise habits: do body transformation videos encourage or discourage people?

Abeln, Taylor (2023) The effects of social media on exercise habits: do body transformation videos encourage or discourage people? Masters thesis, Northern Arizona University.

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Abstract

Social media is filled with all different types of content that have the power to influence people strongly. This study aimed to increase the amount of knowledge regarding effective communication as it relates to social media and fitness motivation to influence people's exercise habits positively. The research was conducted through the use of an online survey designed to explore the response to gym/body transformation content, the effects the content has on exercise habits, and whether or not people find the content to be encouraging or discouraging. The results showed that the majority of participants were at least somewhat encouraged to engage in physical activity after viewing gym/body transformation content on social media. This study identifies the more encouraging qualities in gym/body transformation content, deepening the understanding of effective communication methods when producing motivational fitness content online.

Item Type:	Thesis (Masters)
Publisher’s Statement:	© Copyright is held by the author. Digital access to this material is made possible by the Cline Library, Northern Arizona University. Further transmission, reproduction or presentation of protected items is prohibited except with permission of the author.
Keywords:	Social media; Exercise habits; Body image; Fitness motivation;
Subjects:	H Social Sciences > HM Sociology
NAU Depositing Author Academic Status:	Student
Department/Unit:	Graduate College > Theses and Dissertations College of Social and Behavioral Science > School of Communication > Communication Studies
Date Deposited:	01 Aug 2023 21:24
Last Modified:	01 Aug 2023 21:24
URI:	https://openknowledge.nau.edu/id/eprint/6077

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