Osmonbekov, Talai (2010) Manufacturer-reseller E-business arrangements: The impact of inequity on relationship performance and moderating role of dependence: Working paper series--10-08. Working Paper. NAU W.A. Franke College of Business.
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Abstract
Manufacturer-reseller relationships are increasingly becoming technology-infused as distribution managers are employing e-business tools to streamline existing channels. This research examines the antecedents of perceived inequity of sharing the benefits of e-business tools by the manufacturers, relationship performance and the moderating role of reseller dependence. The results of the empirical test involving a sample of 224 resellers suggest that perceived inequity negatively impacts relationship performance, while reseller dependence play a moderating role. Implications of these findings for researchers and managers are discussed.
| Item Type: | Monograph (Working Paper) |
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| Publisher’s Statement: | Copyright, where appropriate, is held by the author. |
| ID number or DOI: | 10-08 |
| Keywords: | Working paper, inequity, e-business tools, performance, reseller dependence, manufacturer-reseller relationships |
| Subjects: | H Social Sciences > HF Commerce |
| NAU Depositing Author Academic Status: | Faculty/Staff |
| Department/Unit: | The W.A. Franke College of Business |
| Date Deposited: | 17 Oct 2015 20:23 |
| URI: | http://openknowledge.nau.edu/id/eprint/1495 |
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