Social media for academic programs & departments

Lew, Alan A. and Fung, Cadi (2010) Social media for academic programs & departments. Other. NAU Graduate College. (Unpublished)

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Abstract

Social media for organizations, such as an academic department or a degree program, consist of a range of web-based applications that allow anyone to disseminate information to online communities. The principle reasons for creating a social media presence for an academic department or program include: (1) Create an online social community for current students; (2) Create an extended community of alumni and friends; and (3) Create an awareness of the department or program among potential students.

Item Type:	Monograph (Other)
Keywords:	Twitter; Facebook; University; academic programs; social media presence; online community;
Subjects:	L Education > LB Theory and practice of education
NAU Depositing Author Academic Status:	Faculty/Staff
Department/Unit:	College of Social and Behavioral Science > Geography, Planning and Recreation
Date Deposited:	07 Jan 2016 23:09
URI:	http://openknowledge.nau.edu/id/eprint/2287

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