Exploring impacts of on-site sports betting for parents and families at live sporting events

Borsting, Jacob (2023) Exploring impacts of on-site sports betting for parents and families at live sporting events. Masters thesis, Northern Arizona University.

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Abstract

How has the implementation of sports betting at arenas across the country impacted the fanexperience (i.e. enjoyment of the game, arena, and time spent with others in attendance) for families attending the game with children? To answer this question a survey was conducted amongst 16 parents of young children (under 14) who had attended Phoenix Suns games both before and after the implementation of sports betting on-site. We find that the implementation of sports betting has had a limited impact on the fan experience for families, notably limited in regard to misconduct by sports bettors in attendance. Parents did raise concerns in regards to The Footprint Center’s partnership with FanDuel Sportsbook saying it had negatively impacted their perception of The Phoenix Suns organization. Furthermore, 1 in 4 respondents said they were hesitant to attend future games with their children due to the implementation of sports betting at the arena.

Item Type:	Thesis (Masters)
Publisher’s Statement:	© Copyright is held by the author. Digital access to this material is made possible by the Cline Library, Northern Arizona University. Further transmission, reproduction or presentation of protected items is prohibited except with permission of the author.
Keywords:	Sports betting; Phoenix Suns; Families; Children;
Subjects:	G Geography. Anthropology. Recreation > GV Recreation Leisure
NAU Depositing Author Academic Status:	Student
Department/Unit:	Graduate College > Theses and Dissertations College of Health and Human Services > Communication Sciences and Disorders
Date Deposited:	03 Aug 2023 16:54
Last Modified:	03 Aug 2023 16:54
URI:	https://openknowledge.nau.edu/id/eprint/6089

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