Examining user engagement of top 100 U.S. hospitals on Twitter: the role of dialogic communication and topics

Mehta, Prachi Mukesh (2023) Examining user engagement of top 100 U.S. hospitals on Twitter: the role of dialogic communication and topics. Masters thesis, Northern Arizona University.

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Abstract

Grounded in dialogic communication and the Health Belief Model, content analysis of 2,691 tweets from the top 100 U.S. hospitals revealed the prevalence of conserving visitors and information of interest to stakeholders. Non-health-related topics, general health information, and cure strategy were common. Most dialogic communication strategies were negatively associated with user engagement, whereas topics of non-health, causes of disease, and prevention positively influenced liking and retweeting.

Item Type:	Thesis (Masters)
Publisher’s Statement:	© Copyright is held by the author. Digital access to this material is made possible by the Cline Library, Northern Arizona University. Further transmission, reproduction or presentation of protected items is prohibited except with permission of the author.
Keywords:	Hospitals; Health Relief Model; Content analysis; Patient communications; Twitter
Subjects:	R Medicine > RA Public aspects of medicine
NAU Depositing Author Academic Status:	Student
Department/Unit:	Graduate College > Theses and Dissertations College of Social and Behavioral Science > School of Communication > Strategic Communications (Merchandising)
Date Deposited:	22 May 2025 17:18
Last Modified:	22 May 2025 17:18
URI:	https://openknowledge.nau.edu/id/eprint/6167

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