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Personalized services: A pivotal component of MBA program assessment: Working paper series--03-17

Lockwood, Chris A. and Anderson, Joe (2003) Personalized services: A pivotal component of MBA program assessment: Working paper series--03-17. Working Paper. NAU W.A. Franke College of Business.


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The business faculty at a large southwestern university evaluated their MBA Program by surveying key constituent groups. This study presents an analysis of data obtained from one of these groups: the MBA program's alumni. The specific research question - Do alumni base their assessment of MBA program effectiveness on non-curricular aspects of their MBA program experience? Three factor analytically derived scales were developed reflecting Personalized Service, Career Placement and Program Administration and then used to predict alumni assessments of MBA Program Effectiveness. Results of a stepwise multiple regression indicate MBA Program Effectiveness was predicted by Personalized Service. Career Placement and Program Administration did not enter the equation. These results are particularly salient given many business schools' growing dependence on alumni financial support.

Item Type: Monograph (Working Paper)
Publisher’s Statement: Copyright, where appropriate, is held by the author.
ID number or DOI: 03-17
Keywords: Working paper, business education, MBA program, program effectiveness, alumni surveys
Subjects: H Social Sciences > HF Commerce
L Education > LB Theory and practice of education > LB2300 Higher Education
NAU Depositing Author Academic Status: Faculty/Staff
Department/Unit: The W.A. Franke College of Business
Date Deposited: 19 Oct 2015 22:38
URI: http://openknowledge.nau.edu/id/eprint/1586

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